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Wednesday, February 18, 2009

Hyundai Sets Genesis Coupe Pricing

Fresh off the heels of garnering the prestigious North American Car of the Year award for its Genesis Sedan, Hyundai is using this month’s Chicago Auto Show to debut the Genesis Coupe, a well-equipped sport coupe featuring a 210-horsepower, 2.0-liter, turbocharged, four-cylinder engine. Along with its introduction, Hyundai announced pricing for the twelve different package/trim levels that are being made available with this model.

“Genesis sedan set a new benchmark for the premium sedan segment and we think Genesis Coupe will do the same in the sport coupe arena,” said John Krafcik, Hyundai Motor America president and chief executive officer. “From our 30-mpg 2.0T with its low-pressure, intercooled, four-cylinder turbo, to the 3.8-liter Track model with 306 horsepower and Brembo(R) braking system, Genesis Coupe offers a wide range of powertrain and performance choices for driving enthusiasts of all stripes.”

The price for the standard model will be $22,000 while the top of the line 3.8L V6-powered “Track” model (306 h.p.) with ZF Six-Speed A/T SHIFTRONIC will be $31,000.

“One of the program targets for the Genesis engineering team was world-class weight efficiency,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “When you look at the size and content of both Genesis models, you’ll find we lead all our competitors in weight efficiency. We also target leadership in power-to-weight ratio. We think that’s just smart strategy in today’s world. It pays huge dividends in both performance and fuel economy, and that’s especially important in the segments in which these cars compete.”

Genesis sedan has set a new benchmark for the $35,000-$40,000 premium sedan, and we think Genesis Coupe will do the same in the sport coupe segment,” Krafcik said. “From our 30-mpg 2.0T with its low-pressure intercooled 4-cylinder turbo, to the 3.8 Track model with 306-horsepower and Brembo braking system, Genesis Coupe offers a wide range of powertrain and performance choices for driving enthusiasts of all stripes.”

Source: Hyundai North America

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